There are many things that are crucial to brochure design. The cover page design and the style of your brochure's product pages all play essential functions in creating a catalog that will bring in new consumers and sales.
None of the things mentioned above are more important than the type of paper you will select to print your brochure on. The "feel" of your brochure is very important to your possible customers. The longer they have your catalog in their hands, the more product they will buy. In this article I will review some of the many paper choices you have to print your catalog on.
First you need to decide if the cover will be the same paper as the rest of your catalog. For the most part the cover will be of heavier weight then the interior pages.
2nd you will need to select uncoated or coated paper for printing your brochure. Covered paper is for the glossier layouts and uncoated is more economical, however can still display your items well.
So you have 2 things to consider first, "Will it be shiny paper or not?", "Will my cover be the very same weight as the interior pages of my catalog?"
When you have actually answered those 2 questions the next decision is what the weight of the paper will be. The majority of catalogs go with 60, 70, or 80 lb. weights. So it would be 60lb uncoated or layered, 70 pound. Coated or uncoated. 80 lb. Paper typically is just picked for 80 lb. Weight and above. Likewise, not all paper is determined by weight. Some is measured by thickness or "points".
Now the above is truly over-simplified. There are other types of special paper you can pick from. There is textured paper, photographic paper, and other more expensive paper to pick from if you are selling a high-end or costly item.
When picking the paper your brochure will be printed on, there are likewise other considerations. Such as the method of printing you are going to pick.
If you are going to have your catalog printed on a hot-set web press, then you can choose uncoated or covered paper. The heat will dry the ink as it prints your catalog. Then the ink air-dries and is soaked up into the paper, if your printer uses a cold-set web press. A cold-set web press can not print on covered paper.
If your more info printer utilizes a sheet-fed press then you can pick from any of the high quality papers they have readily available. The same chooses printers that do digital printing.
It will depend a lot on the printer you pick. You need to learn what type of paper is readily available and you will want to see samples of the paper to get a much better concept of which one you wish to print your catalog on. Also ask your printer to recommend the various kinds of paper they think will be the finest for your catalog.
Here is a list of a few of the types of paper your printer might have offered for you to pick from or may be able to order for you.
Four things figure out the quality of the paper, opacity, brightness, finish, and ppi. (Pounds per inch) Brightness affects the contrast and luster of the paper. It impacts how your text will stand out on the pages of your brochure. Opacity is how much your ink shows up from the back of the page. Your text and images from one page will be seen through onto another page that your consumer is attempting to check out if a paper is too opaque. The finish affects the feel of the pages and likewise how your images will look. The lower grade finishes produce grainier images while high quality finishes sharpen the look of your images.
Ask your printer to supply you with samples or swatch pamphlets and a catalog for printing your catalog on the numerous types of paper prior to you choose. You know what your budget plan is and paper is only one of the expenditures you have to think about.
None of the things mentioned above are more important than the type of paper you will select to print your catalog on. In this article I will go over some of the many paper options you have to print your brochure on.
There is textured paper, photographic paper, and other more expensive paper to pick from if you are offering a high-end or costly item.
If you are going to have your brochure printed on a hot-set web press, then you can choose uncoated or covered paper. You need to find out what type of paper is offered and you will desire to see samples of the paper to get a much better concept of which one you want to print your catalog on.